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Well to start, as an email marketing industry
veteran. The proper way to spell opt-in audience
is with a hyphen, between opt and in . We kept it
short, knowing how annoying it is, to type a hyphen
in, when searching for something on a browser. Well
your asking yourself, what is an opt-in audience
? An opt-in audience ,is an interested marketing
audience. They are subscribers in our database,
who have requested to receive offers and info from
our network and company affiliates.They have given
us permission through the double opt-in process,
to send them offers. Opt-in email is in relation,
just like direct mail, though this version appears
in your e-mail box and is more cost efficient.
According to the latest research numbers, the
permission based e-mail industry has grown from
$170 MM (USD) in 1999 and is growing to $7.3B
by 2005 . Double Opt-in permission based e-mail
has also quickly moved from a textual format to
one that is rich in multimedia content, via server-based
streaming audio or video. our ad or message. The
people on our lists, have specifically asked to
be notified of offers, products, or services.
Virtually anyone, even those with extremely low
bandwidth, can now view this compelling content.
Now Why Opt-in audience . Just that! You want
to reach people who want to receive your campaign
in the area of their interests. At an average
cost per name varying per list between 5 and 25
cents , it may be costly for some people. Although
proven results in this demanding business has
shown, that this method is very profitable. With
Industry response rates averaging 3% to 65% .
As mom and dad told you, to try new things as
you hid the brussel sprouts under the mash potatoes.
Give our permission based marketing services a
try. You never know, how good it is , until you
try it. Also in our opinion, I believe we are
much better than brussels sprouts.We look forward
to working with you and when you have a chance
, look at our other online marketing services.
Warmest Regards
The Optin Audience Team
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